Online shop design in Vigo

Shops in Vigo compete on two fronts: against shopping centres and big chains on the street, and against marketplaces online. Your own online shop is how your Vigo customer can also buy from you on a Sunday night, and how someone in Ourense, Madrid or Lisbon can discover your brand without setting foot in your shop.

Galicia also has a tradition of brands that start small and sell far away: fashion, cosmetics, gourmet produce, tinned seafood. And Vigo is a first-rate logistics hub, with a port and motorways to Portugal and the Meseta, so shipping from here is no disadvantage.

What usually fails isn't the technology but the operations: neglected product pages, shipping costs that appear at the end and scare people off, stock that doesn't match the physical shop. We design the shop with those points in mind before the effects.

Action Development is an agency with an office in Vigo that sets up Shopify shops and also builds them custom, so the recommendation comes from your catalogue and not from whatever suits us to sell. The design, the shop setup and the training to run it are done by the same team.

These are the Shopify shops we have made. Canelita, the shop in Redondela, has an optimised catalogue and checkout and a sales channel of its own on top of the physical shop. Koopey, the fashion brand, has a catalogue worthy of the brand and a fast checkout. Cachadas launched its online sales on Shopify. And Cliché is the middle ground: a shop with its own front end connected to Shopify, with a fast checkout and a catalogue ready to grow.

On a Shopify project we take care of everything between the catalogue and the first order: custom theme, payment gateway, shipping, taxes, product upload or migration and training so your team can add products and handle orders and returns on its own.

Shopify wins when you sell physical products with standard variants (size, colour), fixed prices and standard shipping. You pay the platform a monthly fee, but in return you don't maintain servers and you get a huge ecosystem of apps.

Custom development wins when the sales model doesn't fit that mould: prices per customer or by volume, configurable products, selling digital access, launches with lots of people buying at once or a brand experience that the template limits. It costs more at the start and, in exchange, you don't depend on what the platform allows.

There is a middle ground: Shopify as the engine for orders and payments with your own front end on top. We consider it when the brand asks for more than a theme allows, but the operations are standard.

The variables that weigh most are the platform (Shopify or custom development), the number of products and variants, whether an existing catalogue has to be migrated, integrations with your management software or your logistics provider and how much custom design the brand needs.

Also bear in mind the recurring costs, which aren't ours but do exist: the Shopify subscription and its apps, the payment gateway's fees and hosting if the shop is custom. We put them in writing in the proposal so you can compare with real figures.